How does WhatsApp Marketing Work?

Once the strategy is set, the implementation can begin. Things that go on in everyday life can become time-consuming with marketing for a company using WhatsApp. The large number of recipients has to be managed well. This can be done using broadcast lists in Android or iOS.

Broadcasting with WhatsApp web

Longer messages can be sent more easily using the WhatsApp business app web service on the PC. WhatsApp Web runs on all popular browsers such as Safari, Firefox, and Chrome. But the web version only functions if the app is also installed on your smartphone. After an initial login, WhatsApp synchronizes all messages. Users can read and write messages from all end devices. But recipients can only be added or removed from broadcast lists using the smartphone app. The number of participants is limited to 256.

More than one billion people in over 100 and eighty countries use WhatsApp to stay in-tuned with friends and family, anytime and anywhere. WhatsApp is free and offers simple, secure, reliable messaging and business, accessible on phones all over the world.WhatsApp started as another to SMS. It let people communicate anywhere inside the globe whereas not barriers.

WhatsApp was supported by Jan Koum and Brian Acton who had previously spent twenty years combined at Yahoo. WhatsApp joined Facebook in 2014, however, continues to figure as a separate app with a device makes a specialty of building a messaging service that works quickly and reliably anywhere inside the globe.

Observe the legal limitations

WhatsApp’s terms and conditions present a legal uncertainty for companies, because there are no concrete regulations governing the use of messaging services commercially. It was previously unknown, however, that WhatsApp would have punished a company for using the app for customer communications. Instead, the desire for companies to use the messaging service as a marketing channel has been increasingly pursued by the time and energy invested in the development of WhatsApp Business. Whether it’s possible to efficiently use this WhatsApp variant for advertising, though, is still questionable.

In any case, companies that want to use WhatsApp for marketing need to pay attention to telecommunication and online privacy laws. Sending advertising messages requires the consent of the recipient, so marketing with WhatsApp uses the double opt-in procedure. To register for a WhatsApp newsletter, you’ll be asked to explicitly confirm your subscription. This can be done, for example, using a pre-defined word such as “Start.”

Using WhatsApp to contact customers without their consent is unadvisable, especially because of the new General Data Protection Regulations (GDPR) that came into effect in May. The law states that companies who want to engage in WhatsApp marketing have a duty to provide information and a duty to document. According to this, the company must not only inform its customers when personal data is being processed, but must also carefully document these processing steps.