Whatsapp has gained commercial importance among businesses mainly after its acquisition by the Social Networking major Facebook for a whopping $19 billion.
When a brand like Facebook, the most sought after online marketing platform had turned its attention towards an instant messaging app like Whatsapp, we can only expect Whatsapp to have some commercial use for businesses.
Brands big and small have started investigating on the possibility of using Whatsapp in their brand communications. Whatsapp has many advantages and we have listed out a few of them which had made whatsapp a valuable marketing platform.
It is as simple as that. Whatsapp is an instant messaging application which involves lesser efforts to get the message across.
Marketers had used emails and social networks to communicate with their customers and this simple app let’s them to directly interact with their customers with just a smartphone
We all know that people like to fidget with their smartphones looking for information every now and then and Whatsapp allows you to feed them instantly. Text messaging is not dead yet, the SMS is.
Like the social networks, Whatsapp allows you to do text messaging along with images and videos which is too good to ignore for marketers. Unlike Social networks, efforts for creating content is lesser and much easier with Whatsapp.
Absolut vodka has best used the simplicity of Whatsapp’s features to promote its campaign. It created a conceptual campaign for the young.
The users have to get themselves invited to a party which is for Absolut Vodka reaching a milestone of 4 million uniquely designed bottles. The engagement had been overwhelming with users sharing rich content with images and videos.
WhatsApp has announced that they will be charging businesses for sending messages to their customers about events, promotions, offers, appointment reminders and event tickets.
Is it limited in any way?
Yes a little, it will not be a broadcast marketing tool like SMS as Businesses will still only be able to message people who contacted them first and then the company can reply with appointment reminders or event tickets to the customer. You will not be able to use WhatsApp to send a bulk promotion to all your customers.
How much is it going to cost?
The company has said that they will be charging a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents (USD) per message depending on the country. But saucy compared to SMS so we’ll see whether that is the confirmed price once everything goes live. WhatsApp acknowledged that it is charging a premium compared to SMS rates.
What are WhatsAppbusinessapi doing?
We have already begun designing a product which will integrate with the WhatsApp Business API and offer our customers this as a channel for their marketing. We will let you know as soon as it is ready to go.
When will It be available?
We are working with the WhatsApp team at the minute to get this up and running and as soon as they are happy that the API is stable, we’ll be adding it to our services. At the moment we are estimating early October for this to be ready.
About WhatsAppbusinessapi SMS Marketing
WhatsAppbusinessapi has been in the Bulk Text and SMS Marketing industry for almost 10 years and serves over 30,000 customers worldwide. Bulk SMS is proven to be one of the most effective direct marketing techniques available to all businesses. With open rates of 98%, your messages are guaranteed to be delivered and read by your customers. We can help you build your opt-in customer database with easy to implement techniques and then provide advice on content, timing, and frequency of your bulk SMS opt-in marketing campaigns. If you would like to try SMS for the first time (or maybe switch from your current provider) please click the link below, check out our extremely low prices and then click ‘Try for Free’.