When it comes to online marketing, does the Facebook fan page endorsed likes’, carry any weight? When a user ‘likes’ a page on Facebook, they are merely communicating their ‘intention to follow future updates published to that page. This aim to subscribe is the first step that Facebook utilizes to keep a tally for the content and delivery of status updates to the news feeds of fans.
A Like is a fans expression of ‘attraction for the page. This expression of interest is a crucial first step that leads to the object increasing by the type of communication created by fans. Liking a Facebook status, does not mean much compared to typing a comment that takes the individual more time and intellectual energy to express himself or herself.
Liking a page does not guarantee that fans will view every post you update and share on your page. It also appears that Face book’s expansion of new fb marketing commodities, promises its administration account holders that for a fee, Reach Generator, a Face book partner will bring their page status updates from 60-85% of their entire fan base.
For advertisers who want to influence Facebook as a strategic tool in their marketing, this is important because Like’s are vital factor in connecting with to audience with prospective chances to later convert into customers.
Without page Likes as a Facebook user’s aim to subscribe, fan base growth becomes limited. The capacity of Facebook insights and other tools offering the same services were created to show the usefulness of Face book’s values to be extremely limited. Similarly, you can also benefit from Face book’s in-stream marketing characteristics; in this case, your total fan base extremely matters in a big way.
Since it is not possible to relay the financial value of a Like’, there is significance at hand for each fan that conveys an intention to subscribe to the stuff shared on Facebook Timelines. It is therefore a sensible move for marketers to focus on acquiring Facebook Likes.